Strategic Business Based Social Media
May 04, 2023
Making the Most of your Business Based Social Media Platforms
Social Media has taken hold of the world and it’s no longer just for personal use. So much of social media is tied to business marketing as well. We are here to break down the barriers for using different social media platforms and ensure your business is making the most out of each one.
To start, it is crucial to have a firm understanding of the different platforms and how to utilize them. Have you ever seen a TikTok with text only content? Of course not, this platform is simply not designed to provide a tonne of upfront information. It is however, made to ignite a feeling within its users that makes them want to join in on viral trends. Understanding and utilizing these platforms effectively can make the difference in your marketing strategy and in turn, result in increased sales.
THE BREAKDOWN
There are 3 main categories for social media platforms that can be utilized for business. These are:
Text Based Platforms.
These platforms typically allow users to create more informational text-based content. They allow important content to be shared and commented on, they can be used to educate your target market. The platforms that fall into this category are:
Photo/Video Platforms
These platforms are all about visual stimulation in order to ignite a feeling within a target demographic. Whether is a spectacular photography depicting the ultimate date night getaway or a reel that draws you in and leaves you craving a luxurious yoga retreat in Bali. These platforms are built to create an idealistic visual for their users. The platforms that fall into this category are:
Video Based Platforms
Though Instagram and Facebook have a slight video-based option, the platforms in these two categories rely heavily on video content in order to create a desire within their users. Tiktok is made for slightly shorter videos. You’ll often come across business owners sharing their processes or demonstrating their core values with videos on the platform. This helps to build trust and understanding with their viewers. In turn, creating customers out of their viewers. Youtube is utilized with education and information on a visually stimulating platform. Not only do we have influencers sharing their experience, we also have many users with massive followings reviewing products for businesses daily. You can easily see how a few reviews by influencers could increase your leads.
Top Tips for Social Media
So now that you understand the difference between the platforms and their purposes, we want to explain how to utilize these platforms. The following are tips for making the most of your social media platform.
1. Start small.
We know you are excited about your new business, and it is VERY easy to want to get set up on every platform in order to feel like you have the best chance of getting noticed. Using this approach could be detrimental to your long-term success. We highly recommend starting with 1 or 2 platforms in the beginning. That way you can gain a solid understanding of the platform and start to implement strategies that are best within that platform.
2. Complete your profile in full.
Have you ever been to a business profile to learn more about a business and the profile itself was not complete? A restaurant business missing menu links, a paint store missing a catalogue, or a rec center missing a location address? It is crucial to take the time to complete your business profile on each platform.
3. Understand your demographic on each platform.
In order to successfully market to your target audience, you need to identify who your target is. This should include age range, location, and interests, just to name a few. Creating a firm understanding of your target demographic is one of the first steps to building a successful business. The most strategic way to develop this understanding is to create a client persona that includes a complete package identifying your ideal customer or client. (If this task seems daunting to you, skip down to number 5 for a possible solution). It's all about knowing your client and what they feel, think and want.
4. Post Consistently
We understand how hard it is to come up with fresh and exciting content constantly. We highly recommend doing some competitor research. This helps you get a firm understanding of what content could be valuable to your organization. You should also identify how you can cater high value topics to your target demographic. The most important thing is to be consistent with your posts. If you only have the time or ability to post a couple times a week, we recommend posting at the time of day when those platforms have the highest concentration of online users.
5. Get Help From a Professional
Sometimes it's overwhelming wearing multiple hats with your new business. Often, our clients simply don’t have the time to manage all their social media and marketing needs on their own. That’s where we come in, we have experts that can build and manage your social media platform for you. They also know how create and market ad campaigns so that your organization can get the most from its marketing budget. With our free one-hour consultation, we can easily identify some areas of improvement for your business marketing strategies. If your interested, please use the button below to schedule a meeting today!
Written By: April Scarff, Digital Marketing & Design Specialist