Making the Most of your Business Based Social Media Platforms

Social Media has taken hold of the world and it’s no longer just for personal use. So much of social media is tied to business marketing as well. We are here to break down the barriers for using different social media platforms and ensure your business is making the most out of each one.

To start, it is crucial to have a firm understanding of the different platforms and how to utilize them. Have you ever seen a TikTok with text only content? Of course not, this platform is simply not designed to provide a tonne of upfront information. It is however, made to ignite a feeling within its users that makes them want to join in on viral trends. Understanding and utilizing these platforms effectively can make the difference in your marketing strategy and in turn, result in increased sales.

There are 3 main categories for social media platforms that can be utilized for business. These are:

These platforms typically allow users to create more informational text-based content. They allow important content to be shared and commented on, they can be used to educate your target market. The platforms that fall into this category are:

These platforms are all about visual stimulation in order to ignite a feeling within a target demographic. Whether is a spectacular photography depicting the ultimate date night getaway or a reel that draws you in and leaves you craving a luxurious yoga retreat in Bali. These platforms are built to create an idealistic visual for their users. The platforms that fall into this category are:

Though Instagram and Facebook have a slight video-based option, the platforms in these two categories rely heavily on video content in order to create a desire within their users. Tiktok is made for slightly shorter videos. You’ll often come across business owners sharing their processes or demonstrating their core values with videos on the platform. This helps to build trust and understanding with their viewers. In turn, creating customers out of their viewers. Youtube is utilized with education and information on a visually stimulating platform. Not only do we have influencers sharing their experience, we also have many users with massive followings reviewing products for businesses daily. You can easily see how a few reviews by influencers could increase your leads.

So now that you understand the difference between the platforms and their purposes, we want to explain how to utilize these platforms. The following are tips for making the most of your social media platform.

We know you are excited about your new business, and it is VERY easy to want to get set up on every platform in order to feel like you have the best chance of getting noticed. Using this approach could be detrimental to your long-term success. We highly recommend starting with 1 or 2 platforms in the beginning. That way you can gain a solid understanding of the platform and start to implement strategies that are best within that platform.

Have you ever been to a business profile to learn more about a business and the profile itself was not complete? A restaurant business missing menu links, a paint store missing a catalogue, or a rec center missing a location address? It is crucial to take the time to complete your business profile on each platform.

3. Understand your demographic on each platform.

In order to successfully market to your target audience, you need to identify who your target is. This should include age range, location, and interests, just to name a few. Creating a firm understanding of your target demographic is one of the first steps to building a successful business. The most strategic way to develop this understanding is to create a client persona that includes a complete package identifying your ideal customer or client. (If this task seems daunting to you, skip down to number 5 for a possible solution). It's all about knowing your client and what they feel, think and want.

We understand how hard it is to come up with fresh and exciting content constantly. We highly recommend doing some competitor research. This helps you get a firm understanding of what content could be valuable to your organization. You should also identify how you can cater high value topics to your target demographic. The most important thing is to be consistent with your posts. If you only have the time or ability to post a couple times a week, we recommend posting at the time of day when those platforms have the highest concentration of online users. 

Sometimes it's overwhelming wearing multiple hats with your new business. Often, our clients simply don’t have the time to manage all their social media and marketing needs on their own. That’s where we come in, we have experts that can build and manage your social media platform for you. They also know how create and market ad campaigns so that your organization can get the most from its marketing budget. With our free one-hour consultation, we can easily identify some areas of improvement for your business marketing strategies. If your interested, please use the button below to schedule a meeting today!

Strategic Business Based Social Media

In today's digital landscape, having a strong online presence is vital for the success of any business. As potential customers increasingly rely on search engines to find products and services, optimizing your company's website for search engine visibility has become essential. So, let’s explore the importance of Search Engine Optimization (SEO) and highlight key items that can significantly improve your website's SEO, leading to increased visibility, organic traffic, and overall business success.

Search engines act as gateways to the vast online world, connecting users with relevant information. By implementing effective SEO strategies, you can improve your website's visibility in search engine results pages (SERPs), which in turn drives organic traffic to your site. Organic traffic refers to visitors who find your website naturally, without paid advertisements. Increased organic traffic not only boosts your website's visibility but also brings in highly targeted visitors who are actively searching for the products or services your company offers.

When your website appears at the top of search results, it creates a sense of credibility and trust among users. Users tend to perceive websites that rank higher as more authoritative and trustworthy. By investing in SEO, you can improve your website's ranking and establish your brand as a reliable source of information, products, or services within your industry. This enhanced credibility can positively impact user perception, increase brand awareness, and ultimately drive conversions.

A key aspect of SEO involves optimizing your website for a seamless user experience. Search engines value websites that provide relevant, well-structured, and easy-to-navigate content. By optimizing your website's architecture, improving page load speed, ensuring mobile responsiveness, and optimizing user interface design, you create a user-friendly environment that encourages visitors to stay longer, explore more pages, and ultimately convert. SEO and user experience go hand in hand, creating a win-win situation for both search engines and users.

Keyword optimization lies at the heart of effective SEO. Conducting thorough keyword research allows you to understand the specific terms and phrases users are using to search for products or services related to your business. By strategically incorporating these keywords into your website's content, meta tags, headings, and URLs, you increase the chances of your web pages ranking higher in relevant searches. However, it's crucial to maintain a balance between optimization and natural readability to avoid keyword stuffing, which can harm your rankings.

Content remains king in the digital realm. High-quality, relevant, and engaging content not only attracts users but also garners attention from search engines. By consistently producing valuable content such as blog posts, articles, videos, and infographics, you can establish yourself as an industry expert and attract organic backlinks from other reputable websites. Moreover, search engines reward websites that regularly update their content, indicating their relevance and commitment to providing fresh information.

Building a strong network of backlinks, which are links from external websites pointing to your site, is an integral part of SEO. Backlinks act as votes of confidence, indicating to search engines that your website is authoritative and trustworthy. However, it's crucial to focus on obtaining quality backlinks from reputable sources within your industry. Engaging in outreach campaigns, guest blogging, and creating valuable content that naturally attracts backlinks can significantly boost your website's SEO performance.

As always if you need help getting started with improving your SEO strategy then contact us today!

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